How to Build Trust With Your About Us Page

About Us pages are an opportunity to show your company’s human side. They’re one of the first things visitors look at, and they help potential customers connect with you by establishing your brand as trustworthy and legitimate. Here are some great ways to build trust with your About Us page: About Us

Start by showing your business’s history. It’s an easy way to establish your company’s credibility and help customers understand your company’s journey. Share milestones, including how you started as a small business and how your team grew to become the leaders in your industry. You can also include your growth over the years, including how you expanded into larger facilities and changed leadership or direction along the way.

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Often, customers decide to shop with a company based on its core values. Your About Us page is an excellent place to establish these core values and explain how they influence your company’s culture and product development. For example, Allbirds, a footwear company that makes simple, comfortable and sustainable shoes, explains their mission on their About Us page.

You can also include customer testimonials, awards, and media coverage on your About Us page to add a layer of trustworthiness. For example, Marie Forleo, founder of a lifestyle and wellness coaching firm, includes photos with Richard Branson and Oprah on her About Us page, along with links to press coverage of her work. These are little details that can make a big difference in helping potential customers feel at ease shopping with your company.

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